Reaching Gen Z: Rewiring Apprenticeship Recruitment for Skilled Careers

The skilled trades gap is growing, and traditional recruitment methods are missing the mark with Gen Z. If the transit industry wants to scale the apprenticeship system and build the workforce of the future, it has to change how it talks about skilled careers.

This webinar featured the Skills Jam team talking through an actionable breakdown of how to rewire the narrative and connect with the next generation of apprentices. They discussed why standard recruitment practices are failing to meet Gen Z needs, how social media is shifting the landscape, and what actually gets young adults to click, engage, and apply.