Recruitment Toolkit

This Recruitment Toolkit contains materials and resources to support effective outreach and recruitment efforts. TWC invites all public transportation stakeholders to share their materials and successful practices to help expand the library of resources and showcase best practices from across the industry.

For assistance using the Recruitment Toolkit or to share methods and materials, please contact Communications Associate Sudan Smith at ssmith@transportcenter.org.  

Recruitment Toolkit Content

Source: Tri-County Action Program

Building an Effective Local Campaign

Source: IndyGo

Sample Campaign Themes

Source: Dallas Area Rapid Transit (DART)

Transit Agency Print & Digital Advertising Materials

Source: Metro Transit

TWC Mini Case Studies


Additional Resources –

Organization Websites