Building an Effective Local Campaign Test Page

Campaign Strategies

Tips and strategies from TWC’s research and feedback with partners and stakeholders to consider in designing recruitment campaigns. These strategies aim to assist agencies in maximizing impact and meeting recruitment targets.

Sample Campaign Themes

A sampling of advertising materials from agencies across the country that illustrate a variety of approaches and messages.

  • Connect Your Community
  • Be a Driving Force in Your Community
  • My Work Gets People Where They Need to Be
  • Drive into Your Transit Career
  • Take the Wheel of Your Future
  • Transportation Is Innovation
  • Move Everyone You Meet
  • Serving My Community
  • It’s More Than a Job—It’s a Career
  • Be a Driving Force in Your Community
  • Many Routes to Opportunity
  • My Community Works Because I Work
  • Good People. Great Work