Building an Effective Local Campaign Test Page

Campaign Strategies

Tips and strategies from TWC’s research and feedback with partners and stakeholders to consider in designing recruitment campaigns. These strategies aim to assist agencies in maximizing impact and meeting recruitment targets.

Sample Campaign Themes

A sampling of advertising materials from agencies across the country that illustrate a variety of approaches and messages.

  • Connect Your Community
  • Be a Driving Force in Your Community
  • My Community Works Because I Work
  • My Work Gets People Where They Need to Be
  • Take the Wheel of Your Future
  • Drive into Your Transit Career
  • Serving My Community
  • It’s More Than a Job—It’s a Career
  • Transportation Is Innovation
  • Many Routes to Opportunity
  • Move Everyone You Meet
  • Good People. Great Work
  • Be a Driving Force in Your Community