National Transit Frontline Worker Recruitment Campaign

Source: SFMTA Photo Archive & IndyGo

Across the United States, whether large, small, urban, rural, or tribal, transit agencies are facing the challenge of recruiting and retaining drivers, mechanics, and technicians who can operate and maintain the buses of our public transit systems.  To help support local transit efforts, TWC is developing the #ConnectingMyCommunity national frontline worker recruitment campaign, coordinated with the Federal Transit Administration (FTA) and industry, labor, and community partners from around the country. 

This webpage features key components of the campaign, including a toolkit that contains materials agencies, labor unions and community partners can use to design effective recruitment outreach. The toolkit will be continually updated and provide materials and resources that stakeholders in public transit can use as a tool to adapt to local audiences as they design their recruitment efforts.

As an evolving tool built on actual experiences in the field, all agencies, unions, and other organizations are invited and encouraged to share with the TWC their materials and practices so that we can grow our library of resources and highlight best practices and other resources from across the industry. To request assistance using this toolkit or to share methods and materials, please contact Communications Manager David Stephen at

Recruitment Campaign Toolkit Content

Source: Dallas Area Rapid Transit (DART)

Transit Agency Print & Digital Advertising Materials

Source: Metro Transit

TWC Mini Case Studies

Additional Resources –

Organization Websites